founded in 1921, DiFini Sportswear became the first golf apparel brand. Its rich heritage includes outfitting the Rat Pack, numerous Hollywood celebrities, hall-of-famers Arnie, Jack and Gene, and almost every President from Truman to Nixon. General Eisenhower personally requested DiFini design uniforms for his officers during World War II and Joe DiMaggio would stop by the DiFini showroom for personal fittings. All these people knew the same thing: DiFini was what you wore if you wanted style.